How would you like to sell art prints online without having to pay high commissions or fees? Well, you don’t have to look further because we’ve got the solution for you.
In this article, we’ll show you how to sell art prints online and earn a passive income from home. Because we understand that earning from your passion is what’s important in life, and you have to sell them at a reasonable price that pays your bills, as well as keeps earning you customers.
Selling art prints online has never been easier. There are several websites where you can upload your artwork and start selling them immediately. All you need is a good camera and a printer. And even then, you can find ways around this if you don’t have the most state-of-the-art camera, for example.
Many apps such as adobe scanners and other scanning apps can do this for you quite adequately. All you need is the patience and creativity to do so, and we know you’ve got it because you’re an artist!
If you want to sell art prints online, you should consider starting a blog. Blogging is a great way to build traffic and increase sales. You can also use social media platforms such as Facebook and Instagram to promote your products.
The best thing about selling art prints online is that there’s no limit on how many people you can reach. You can easily target any niche market with ease. So if you’re looking to make money by selling art prints online, then keep reading. Here’s what you need to know:
What Is Selling Art Prints Online?
Selling art prints is not an easy task. If you’re just getting started, it will be very difficult for you to get customers. The first thing you need to do is find out who your ideal customer is.
Once you figure out who they are, you should create content that appeals to them. This means creating art prints that match their taste and style.
However, do make sure to be consistent with who you are as well. Yes, creating art prints for the customers and your target audience is vital, but if it’s not what you enjoy creating, or it doesn’t resonate with your passions and reasoning for creating artworks, then that’s where the problem starts. Be reasonable, but stay creative!
One way you can find out what your target audience would like to see is by making polls on social media sites like Twitter and Instagram. These sites enable you to provide a few images and let the customers decide which they’d prefer to see you sell!
You can do this for multiple styles of prints that you might produce to find out which would be most successful.
Choose Your Niche Market
Before you begin promoting your art prints, you should choose your niche market. It may seem obvious, but picking a niche market is important. This is because you need to focus all of your efforts on one area.
For example, if you’re trying to sell art prints to adults, you shouldn’t try to sell them to children.
So, if you’re trying to sell art prints that encapsulate surrealism in art, you wouldn’t want to advertise and promote your work to people that prefer realism. It would be a bit futile and may waste your time, effort, and money in the long run. So, make sure you are advertising and selecting the correct market area.
Create Content That Attracts Customers
Now that you’ve selected your niche market, you need to create content that attracts them.
Your content needs to be unique and attractive. Remember, if you’re going to attract people, you need to give them something worth buying. Maybe, conducting some research into what customers are looking for today with their art prints would be a beneficial start to your art print journey!
Many collectors and customers always appreciate and love any prints that involve animals, or people. So, if you draw these, make the most of them and immerse yourself into creating loads of pieces to get a good start.
Promote Your Products Through Social Media Platforms
Now that you’ve created quality content, it’s time to promote it through social media platforms. Social media platforms are great places to promote your products. They allow you to connect with potential customers directly.
Many social media sites directly enable you to communicate to your followers or customers to find out exactly what they like and do not like about your prints.
Conducting this research at the beginning is all a part of the journey, so get posting your best stuff to give people an idea about what it is you sell. And be welcome to feedback always!
Any artist or seller that is welcoming to others’ feedback and constructive criticisms, will go far because that’s what it’s all about!
Use Email Marketing To Get More Traffic And Sales
Email marketing is another effective method of promoting your products. Email marketing allows you to send emails to your audience. These emails contain links to your website.
When someone clicks on these links, they land on your site. When they buy your product, you receive payment. Do be sure that the links on your portfolio or selling website work fully, though.
Because nothing outs someone off art prints, like a link that is promising, and then fails to load. You can do this, by using multiple devices to access your page through links you send yourself, or by using family and friends to test this out beforehand.
Make Sure Your Website Has A Good Design
When designing your website, make sure it looks professional. Don’t make it too flashy. Make sure it loads quickly and doesn’t take long to load. Also, make sure it has a clean design.
Keeping these main things in mind at all times will ensure that your designs and website stay up to date with the changing market, and don’t look messy at any time.
This also helps you to develop and improve your selling skills because as you sell more, you’ll find yourself changing your website and advertising strategies based on your growth.
Be open to change, and you’ll do just fine! Also, make sure your selling price or retail price is reasonable at first through the website.
Offer Free Samples Of Your Work
People love free stuff. So when you offer samples of your work, you’ll gain more customers.
Offering free samples of your work is a great way to promote yourself. People will appreciate the opportunity to see your work before they purchase it. And this doesn’t have to cost you much, either! Especially if you have a printer of your own to create smaller sample prints from.
This enables you to push your advertising further, and many people who collect these samples will pass them on to their own friends and loved ones to see your amazing work!
Keep Creating New Product Ideas
It’s okay to have a lot of ideas. But you don’t need to overthink things. Just pick one idea and stick to it. Once you start making sales from this idea, you can move on to other ideas.
It’s always best to be safer with your choices when you first start out, based on what is selling the best. Bestsellers will always remain bestsellers, if that makes sense. So, have trust in them while you develop newer methods and styles that you’re interested in creating.
You have plenty of time as well while doing this, so keep the bestsellers rolling while you do so! This will also help to boost online sales in your online shop. Potential buyers are always on the lookout for new ideas.
Start With Low-Cost Advertising Methods
You don’t want to spend a lot of money advertising your business. Instead, use low-cost methods such as Google Ads or Facebook Ads.
These ads are targeted towards specific groups of people. You can target your ads based on age, gender, location, interests, etc.
This way you can keep on top of your finances, while you start off the print selling side of things. When you get the hang of things and how they work for you, you can consider updating your advertising methods.
Build Relationships With Other Artists
If you’re looking to grow your business, building relationships with other artists is essential. In addition to selling your own artwork, you can also sell artwork by others. By doing so, you can build a community around your brand.
Keeping these relationships in the art-selling world is also vital to your success. If you’re always willing to talk with other artists and converse with them, there is more likely you’ll find success!
Also, collaborations in this instance may be essential to pushing your work forward, this is always usually enjoyable too, so if you’ve offered the chance to collaborate with another seller, why not take it and have some fun?
Many places that sell art prints may gain interest in you within time too, imagine being able to present your original artwork in an online art gallery, or online marketplace.
Consistency is key. If you’re not consistent, no one will know what you’re offering.
So once you decide on a niche market, create content that attracts customers, promote your products using social media platforms, use email marketing to get traffic and sales, and then finally, make sure your website has a good design and offers free samples of your work.
Creating limited edition prints on a consistent level as well as canvas prints can help to keep some consistency.
Selling your art prints online has truly never been easier because of all the options and methods available to us today. Do be brave, and immerse yourself into as much as you can while you can!
We hope we’ve managed to give you some clarity on how to sell art prints online within this article. There truly is no right or wrong easy, because it’s all about growth and experimentation. And as an artist, you’d know this better than anyone!
So, get stuck in and get creating those beautiful art prints that your peers are going to want to buy from you!
There are thousands of artists and online art marketplaces out there just waiting to feature your amazing prints!